Starting a Business, Especially in Germany
For people who want to start a business and need practical support with the model, setup, offer, first customers and early operations, especially in the German market.
Business launch, growth & market entry
Stemgateway helps founders, operators and product teams launch, grow and enter Germany or Europe, with deep operating experience in STEM education, robotics, e-commerce and local partnerships.
Positioning
From Munich, I work with clients across Germany and Europe on launch, growth, operations and market entry. My strongest proof comes from building Liga der Roboter from 0 to 32 locations in 3 years and reaching 10,000+ children in Germany since 2022. Most early business problems are connected: the offer affects the funnel, the funnel affects operations, operations affect margin, and margin affects what can be scaled. I work with founders and teams across that whole chain, without pretending that one channel or one framework will fix the company. I also keep a small Insights section with practical articles that may answer some of the questions parents, founders and product teams usually bring into a first conversation.
Where I Step In
The work is broad by design, but not vague. I usually help when a company needs to start a business, grow, enter Germany or Europe, or turn an education, STEM or robotics initiative into an operating business.
For people who want to start a business and need practical support with the model, setup, offer, first customers and early operations, especially in the German market.
The strongest proven expertise: 32 locations, 10,000+ children reached, classes, camps, teachers, partnerships and local education operations.
For manufacturers and suppliers entering Germany or Europe: distributor search, education channel, retail channel, partnerships, WRO ecosystem, schools and local trust.
For established companies and corporate teams that need an external operator to shape, launch or grow an education product, academy, partnership, market or new business initiative.
* For STEM suppliers, hardware is rarely enough. Schools, clubs, camps and competition programs also need curriculum, teacher workflows and content formats that make the product easy to adopt.
Operating areas
Clarify who the business serves, what problem it solves, how the offer is packaged and why a customer should choose it now.
Improve lead quality, conversion, follow-up, landing pages, paid channels, local acquisition and direct outreach.
Turn repeated work into processes: scheduling, delivery, hiring, communication, quality standards and handovers.
Read the business through useful numbers: revenue, margin, capacity, conversion, retention, unit economics and product mix.
Use AI to improve marketing work, operational routines, analytics, reporting, content workflows and team productivity.
AI-native operations
I use AI tools as part of day-to-day business work, not as a separate buzzword project. The goal is simple: reduce manual work, make information easier to use, and help teams move faster with better context.
Deepest operating experience
The approach is useful across founder-led and team-led businesses. The strongest evidence, however, is in robotics, coding, STEM/MINT, kids education, camps, local classes and learning networks. This is where I have direct operating experience in Russia and Germany.
I co-built League Robots in Saint Petersburg and Liga der Roboter in Germany, working across acquisition, locations, teachers, curriculum formats, camps, school partnerships, CRM, analytics and day-to-day operations.
Track record
The strongest direct transfer is in STEM and education, but the background also includes e-commerce, fundraising, partnerships, franchising, sourcing and international business development.
Built and operated robotics education across 15 clubs in Saint Petersburg and 30+ clubs across Germany and the US, including a California franchise launch, company setup in Germany and experience as a robotics competition judge.
Partnership and consulting experience with GoStudent, Studienkreis and larger education organizations.
Experience helping larger companies think through new learning products, education initiatives, partnerships and go-to-market execution.
Helped bring Chinese STEM education brands into Europe, including supporting WhalesBot in securing major first contracts in Germany. Previous experience includes helping Aptech Education from India enter the European market.
Common problems
The offer or product exists, but the right customer, channel, partner or local market entry path is still uncertain.
There are inquiries, but weak follow-up, unclear sales logic or poor fit between traffic, offer and price.
Too much still depends on one person connecting customers, team, delivery, scheduling and problem solving.
The business has demand, but product mix, capacity, pricing or utilization limit the actual result.
A product, partnership or internal initiative is strategically interesting, but nobody fully owns the operating path.
New people, locations, partners or products add complexity faster than the business adds structure.
Ways of working
A focused review of the current model, funnel, operations and numbers to find the most useful next moves.
Regular conversations around decisions, priorities, bottlenecks and execution.
Support for shaping a new offer, market entry, location, product line or early sales motion.
Deeper involvement across growth, operations, economics and weekly decision making.
Fit
Insights
Operator-written articles on growth, operations, market entry and unit economics for education and STEM businesses.
Why free trial lessons can create many leads but weak conversion, and when paid or deposit-based trial lessons work better.
Also available in German.
Why Germany is not one STEM equipment market, and how suppliers should think about schools, retail, private operators, competitions and B2B partnerships.
Also available in German.
A parent-facing guide to how robotics supports math, logic, teamwork, persistence and creativity, often starting from age 5 without unnecessary screen time.
Also available in German.
FAQ
A few practical clarifications before starting a conversation.
No. STEM, robotics and education are my strongest proof domain from the last eight years, but my operating experience is broader. I also built and scaled an e-commerce business in the kids vertical to a top-3 national position, worked with different business models through consulting, and have seen many versions of the same core problems: unclear offers, weak acquisition, messy operations, poor unit economics and growth that does not yet translate into profit.
Yes. I can help with the practical side of starting: business model, offer, first customers, go-to-market, operations and the early decisions that shape whether the company can actually work. Germany has its own administrative logic and rules, but in my view the launch itself is often less dramatic than people expect. The harder part usually starts after registration: finding demand, building reliable operations, understanding the numbers and reaching profitability.
Yes. I am based in Munich, Germany, and work with clients across Germany and Europe. I am also interested in selected projects connected to the US and Latin America, especially where business launch, market entry, education, STEM, robotics, distribution or partnerships matter.
I help companies move from market interest to practical execution: positioning, local trust, first-channel logic, distributor and partner search, education or retail channel development, pilots, first contracts and the operating structure needed to support the market after launch.
Yes. I have successful experience helping WhalesBot move into Germany, including support around first major contracts, and 5+ years of experience with OEM production in India and China, including supplier work, sourcing, product logic and logistics.
For STEM suppliers, European market entry is not only about finding a distributor. The product also needs a usable education layer. Many suppliers have "lessons", but they are not adapted to the actual formats where the product must work: schools, after-school clubs, holiday camps, competition preparation, teacher-led workshops or B2B learning programs.
That curriculum layer is often the difference between a kit that gets used and expanded, and a kit that ends up on a shelf. Teachers usually do not have the time or product knowledge to build this from scratch. My strength is connecting the product, curriculum, teacher workflow, local education expectations and commercial channel into something that can actually be adopted.
A company like LEGO shows how important this is: they invest heavily in content, educator support and learning materials because they understand that schools do not buy hardware alone. They buy a product that helps teachers teach.
Yes, especially when the issue is not only traffic, but the whole operating system behind growth. My background includes scaling e-commerce in the kids vertical, working across offer, acquisition, assortment, operations, unit economics and repeat purchase logic. For European e-commerce projects, I can help clarify positioning, improve acquisition, connect marketing with operations, and make growth more measurable and profitable.
Yes. This is one of my strongest areas. I manage marketing and business development in robotics education and have direct operating experience with classes, camps, locations, teachers, B2B partnerships, local acquisition, conversion and retention. The work is usually about more than getting leads: the offer, schedule, team capacity, pricing, communication and delivery quality all affect customer growth.
Not only founders. I also work with education companies, enterprise teams and product teams that want to launch a new education product, academy, learning initiative, partnership model or market format. The fit is strongest when the company needs someone who can connect strategy with practical execution.
It depends on the situation. Sometimes it starts with a focused diagnostic to understand the business, funnel, operations and numbers. Sometimes it becomes a focused project around market entry, acquisition, operations or offer design. In other cases, I work closer to an operating partner or entrepreneur-in-residence role, helping move the work forward over time.
Stemgateway is Eugene Charikov's independent consulting practice. Liga der Roboter is part of Eugene's operating background and public proof of experience, but Stemgateway does not disclose confidential company information, proprietary curriculum, customer data, internal documents or trade secrets of Liga der Roboter or any other company.
The closest description is operating partner work. Sometimes it includes strategic sparring, sometimes execution, sometimes market or operational diagnosis. But the goal is always practical: clearer decisions, better execution, stronger operations and a business that can sell, operate and scale.
Start
The first conversation is about understanding the business: customers, offer, funnel, operations, economics and the decisions currently sitting with the founder, owner, product team or leadership team.