Business launch, growth & market entry

Operating Partner for Launch, Growth & Market Entry

Launch, grow and enter new markets with practical operating support

Stemgateway helps founders, operators and product teams launch, grow and enter Germany or Europe, with deep operating experience in STEM education, robotics, e-commerce and local partnerships.

Portrait of Eugene Charikov
Eugene Charikov Operator, founder and market-entry partner
0 → 32 locations in 3 years
10,000+ children reached since 2022
€13M+ e-commerce scale
€3M fundraising experience

Positioning

Business launch and growth support, with STEM and robotics as the strongest proof domain

From Munich, I work with clients across Germany and Europe on launch, growth, operations and market entry. My strongest proof comes from building Liga der Roboter from 0 to 32 locations in 3 years and reaching 10,000+ children in Germany since 2022. Most early business problems are connected: the offer affects the funnel, the funnel affects operations, operations affect margin, and margin affects what can be scaled. I work with founders and teams across that whole chain, without pretending that one channel or one framework will fix the company. I also keep a small Insights section with practical articles that may answer some of the questions parents, founders and product teams usually bring into a first conversation.

  • Clear thinking when everything feels equally urgent.
  • Hands-on experience instead of abstract advice.
  • Simple systems that help leaders make better decisions.

Where I Step In

Four situations where I can help turn complexity into a working business

The work is broad by design, but not vague. I usually help when a company needs to start a business, grow, enter Germany or Europe, or turn an education, STEM or robotics initiative into an operating business.

Starting a Business, Especially in Germany

For people who want to start a business and need practical support with the model, setup, offer, first customers and early operations, especially in the German market.

STEM & Robotics Education Operations

The strongest proven expertise: 32 locations, 10,000+ children reached, classes, camps, teachers, partnerships and local education operations.

European Market Entry for Robotics & Education Products*

For manufacturers and suppliers entering Germany or Europe: distributor search, education channel, retail channel, partnerships, WRO ecosystem, schools and local trust.

Entrepreneur-in-Residence for Education & Enterprise Teams

For established companies and corporate teams that need an external operator to shape, launch or grow an education product, academy, partnership, market or new business initiative.

* For STEM suppliers, hardware is rarely enough. Schools, clubs, camps and competition programs also need curriculum, teacher workflows and content formats that make the product easy to adopt.

Operating areas

The business usually improves where the parts connect

01

Offer & positioning

Clarify who the business serves, what problem it solves, how the offer is packaged and why a customer should choose it now.

02

Marketing & sales

Improve lead quality, conversion, follow-up, landing pages, paid channels, local acquisition and direct outreach.

03

Operations & team

Turn repeated work into processes: scheduling, delivery, hiring, communication, quality standards and handovers.

04

Economics & scale

Read the business through useful numbers: revenue, margin, capacity, conversion, retention, unit economics and product mix.

05

AI tools & automation

Use AI to improve marketing work, operational routines, analytics, reporting, content workflows and team productivity.

AI-native operations

Practical AI where it saves time or improves decisions

I use AI tools as part of day-to-day business work, not as a separate buzzword project. The goal is simple: reduce manual work, make information easier to use, and help teams move faster with better context.

  • Marketing workflows: research, content, campaign analysis and landing page iteration.
  • Operations workflows: documentation, handovers, reporting and recurring process support.
  • Analytics workflows: GA4, CRM exports, KPI reviews, anomaly checks and management summaries.
  • Productivity systems: faster preparation, better follow-up and clearer decision records.

Deepest operating experience

STEM, robotics and education are where the proof is strongest

The approach is useful across founder-led and team-led businesses. The strongest evidence, however, is in robotics, coding, STEM/MINT, kids education, camps, local classes and learning networks. This is where I have direct operating experience in Russia and Germany.

I co-built League Robots in Saint Petersburg and Liga der Roboter in Germany, working across acquisition, locations, teachers, curriculum formats, camps, school partnerships, CRM, analytics and day-to-day operations.

10,000+ children reached in Germany through robotics and STEM programs since 2022.
1,000+ children annually in holiday programs, camps and intensive formats.
30+ DE / 1 US robotics locations in Germany plus one Liga der Roboter franchise location in the US.
B2B partnership and consulting experience with GoStudent, Studienkreis and larger education organizations.
Multiple formats weekly classes, camps, school programs, franchise operations, partnerships and product launches.

Track record

Specific operating experience behind the advice

The strongest direct transfer is in STEM and education, but the background also includes e-commerce, fundraising, partnerships, franchising, sourcing and international business development.

8+ years in STEM education

Built and operated robotics education across 15 clubs in Saint Petersburg and 30+ clubs across Germany and the US, including a California franchise launch, company setup in Germany and experience as a robotics competition judge.

Education partnerships

Partnership and consulting experience with GoStudent, Studienkreis and larger education organizations.

Corporate education products

Experience helping larger companies think through new learning products, education initiatives, partnerships and go-to-market execution.

China to EU STEM brand entry

Helped bring Chinese STEM education brands into Europe, including supporting WhalesBot in securing major first contracts in Germany. Previous experience includes helping Aptech Education from India enter the European market.

Common problems

Useful when the opportunity is real, but execution is not yet clean

The market is not clear enough

The offer or product exists, but the right customer, channel, partner or local market entry path is still uncertain.

Leads do not become revenue

There are inquiries, but weak follow-up, unclear sales logic or poor fit between traffic, offer and price.

Execution depends on one person

Too much still depends on one person connecting customers, team, delivery, scheduling and problem solving.

Revenue is below potential

The business has demand, but product mix, capacity, pricing or utilization limit the actual result.

A new venture needs ownership

A product, partnership or internal initiative is strategically interesting, but nobody fully owns the operating path.

Scale creates new friction

New people, locations, partners or products add complexity faster than the business adds structure.

Ways of working

Calm, practical support. No hype, no revenue promises

Business / Market Entry Diagnostic

A focused review of the current model, funnel, operations and numbers to find the most useful next moves.

Leadership sessions

Regular conversations around decisions, priorities, bottlenecks and execution.

Launch or Market Entry Sprint

Support for shaping a new offer, market entry, location, product line or early sales motion.

Ongoing partnership

Deeper involvement across growth, operations, economics and weekly decision making.

Fit

Best fit when the work needs business judgment, operating experience and clear next steps

Good fit

  • You are a founder, owner or team lead making real decisions.
  • You are launching a new product, market, partnership or venture.
  • You need someone who can connect strategy with execution.
  • You want practical help across growth, operations, AI workflows and economics.

Especially strong fit

  • Robotics, coding, STEM/MINT, education products or learning initiatives.
  • Local classes, camps, courses, centers, academies or small networks.
  • Product companies entering Europe through distributors or partners.
  • Enterprise teams that need external operating support.

FAQ

Questions founders and product teams usually ask

A few practical clarifications before starting a conversation.

Do you only work with STEM, robotics and education companies?

No. STEM, robotics and education are my strongest proof domain from the last eight years, but my operating experience is broader. I also built and scaled an e-commerce business in the kids vertical to a top-3 national position, worked with different business models through consulting, and have seen many versions of the same core problems: unclear offers, weak acquisition, messy operations, poor unit economics and growth that does not yet translate into profit.

Can you help someone start a business in Germany?

Yes. I can help with the practical side of starting: business model, offer, first customers, go-to-market, operations and the early decisions that shape whether the company can actually work. Germany has its own administrative logic and rules, but in my view the launch itself is often less dramatic than people expect. The harder part usually starts after registration: finding demand, building reliable operations, understanding the numbers and reaching profitability.

Are you based in Germany, and where do you work?

Yes. I am based in Munich, Germany, and work with clients across Germany and Europe. I am also interested in selected projects connected to the US and Latin America, especially where business launch, market entry, education, STEM, robotics, distribution or partnerships matter.

What kind of European market entry work do you do?

I help companies move from market interest to practical execution: positioning, local trust, first-channel logic, distributor and partner search, education or retail channel development, pilots, first contracts and the operating structure needed to support the market after launch.

Can you help robotics or STEM suppliers enter Europe?

Yes. I have successful experience helping WhalesBot move into Germany, including support around first major contracts, and 5+ years of experience with OEM production in India and China, including supplier work, sourcing, product logic and logistics.

For STEM suppliers, European market entry is not only about finding a distributor. The product also needs a usable education layer. Many suppliers have "lessons", but they are not adapted to the actual formats where the product must work: schools, after-school clubs, holiday camps, competition preparation, teacher-led workshops or B2B learning programs.

That curriculum layer is often the difference between a kit that gets used and expanded, and a kit that ends up on a shelf. Teachers usually do not have the time or product knowledge to build this from scratch. My strength is connecting the product, curriculum, teacher workflow, local education expectations and commercial channel into something that can actually be adopted.

A company like LEGO shows how important this is: they invest heavily in content, educator support and learning materials because they understand that schools do not buy hardware alone. They buy a product that helps teachers teach.

Can you help an e-commerce business grow in Europe?

Yes, especially when the issue is not only traffic, but the whole operating system behind growth. My background includes scaling e-commerce in the kids vertical, working across offer, acquisition, assortment, operations, unit economics and repeat purchase logic. For European e-commerce projects, I can help clarify positioning, improve acquisition, connect marketing with operations, and make growth more measurable and profitable.

Can you help a robotics education business get more customers?

Yes. This is one of my strongest areas. I manage marketing and business development in robotics education and have direct operating experience with classes, camps, locations, teachers, B2B partnerships, local acquisition, conversion and retention. The work is usually about more than getting leads: the offer, schedule, team capacity, pricing, communication and delivery quality all affect customer growth.

Do you work with enterprise teams or only founders?

Not only founders. I also work with education companies, enterprise teams and product teams that want to launch a new education product, academy, learning initiative, partnership model or market format. The fit is strongest when the company needs someone who can connect strategy with practical execution.

What does working together usually look like?

It depends on the situation. Sometimes it starts with a focused diagnostic to understand the business, funnel, operations and numbers. Sometimes it becomes a focused project around market entry, acquisition, operations or offer design. In other cases, I work closer to an operating partner or entrepreneur-in-residence role, helping move the work forward over time.

Is Stemgateway connected to Liga der Roboter?

Stemgateway is Eugene Charikov's independent consulting practice. Liga der Roboter is part of Eugene's operating background and public proof of experience, but Stemgateway does not disclose confidential company information, proprietary curriculum, customer data, internal documents or trade secrets of Liga der Roboter or any other company.

Is this coaching, consulting or fractional operating work?

The closest description is operating partner work. Sometimes it includes strategic sparring, sometimes execution, sometimes market or operational diagnosis. But the goal is always practical: clearer decisions, better execution, stronger operations and a business that can sell, operate and scale.

Start

Tell me what you are building, launching or trying to grow

The first conversation is about understanding the business: customers, offer, funnel, operations, economics and the decisions currently sitting with the founder, owner, product team or leadership team.